Marketing is by far the most intimidating part of running a business. Not because there’s anything particularly magical about it but because it requires us to put ourselves out there. And that can feel really intimidating. Or maybe it’s because somehow there’s this perpetuated stereotype that marketing + salesy, and that’s uncomfortable.
In this week’s video, we’re digging into how you can not only market your business but love doing it. That’s right, we’re talking about what you should be doing to marketing your business so you can see the clients and income you desire without being “salesy” or gross. Let’s dig in!
Let’s address the elephant in the room right now.
Marketing Shouldn’t Be Salesy.
There. I said it. Sure, you’re trying to make a sale but you’re not a door to door salesman. You’re a business owner and while you need to convince your audience to make a purchase, it doesn’t have to be done in the traditional way. And it shouldn’t.
See, here’s the thing. People don’t buy things just because you tell them to. People are being pressured every single day to make purchases so it’s getting easier to say no. That means pressuring tactics don’t work and are… well… gross.
Instead of spending all of your time shouting “buy me, buy me, buy me,” focus on sharing the results your business has to offer!
Ready to hear the catchphrase of the month? Be intentional! get intentional with your marketing message. You can do this by answering these questions.
- What is your audience struggling with?
- How are you trying to help them?
Sound basic but that’s really all it takes. A genuine desire to solve their problems and pain points. That will help you create that non gross marketng plan.
You start this process by nurturing them. You can expect most people to just see your offering and immediately hit that buy it now button. In order to convince them that you’re going to really deliver, provide them with some free and valuable content.
If you’re worried about giving too much away, stop. This scarcity mindset will only serve to hold you back.
Provide blog posts, guest posts, podcast interviews, freebies, etc. This build your authority and helps you be seen as THE person in your industry.
You can also use your story to build your message. You know how to do what you do because of your experiences. Share your story with your audience, let them relate to it. And share what you’ve got going on now.
The long and short of that lesson is be the person you needed a few steps back.
But the biggest way to learn to love your marketing is to share IRL. That’s in real life, for anyone that needed to look it up. Like I did a few weeks ago.
The internet isn’t the only place you can share your offerings. Tell your friends and family. When people ask what you do, tell them! Join local networking events and groups.
Marketing doesn’t have to be gross and shouldn’t be. And now you have the foundation to make it awesome again!