If there’s one thing that’s frustrating, it’s knowing that you’re not actually reaching your ideal audience. You work so hard on a product or a service but then you launch it to crickets. This is so common and absolutely not an indication that there’s anything wrong with you.
Instead, this just shows that there might be something missing in your ideal audience understanding. This week, we’re digging into how you can really define your ideal audience and what you can do to start reaching them organically.
First things first. You have to understand that you’re not trying to reach everyone. Your business isn’t for everyone and that’s okay! Instead of hoping that by marketing to all people you’ll reach your people, it’s important to create content specifically for your ideal audience. This allows you to connect with them and for them to feel drawn to you.
So how do we do it?
In order to understand how to communicate with your audience, you need a basic knowledge of what they are like on a surface level. This is when demographics are important.
Some things you need to know are
- Marital Status
- Income Status
By knowing these things, you’ll be able to create content that applies to those specific groups.
Their Problem… And Your Solution.
The whole point of your business is to solve a problem, regardless of the industry you’re in. So you need to know what problem you’ll be solving. This is as simple as reverse engineering your solution.
Your product or service is the solution to their problem. How does it help?
This is going to give you a clear indicator of what their problem is.
Where are They Hanging Out.
If your audience is in the 55+ group, you’re probably wasting time trying to connect with them on SnapChat. So figure out where your audience is hanging out. That will be the platform you’ll want to focus on!
Once you know this information about them, you can start to connect with them further. And really, connection is what it’s all about.
Start by being consistently active on their platforms. I don’t mean posting an update and running. I mean, spend 15 minutes writing comments, liking posts, engaging with them.
This helps you become an approachable face for them online and builds a sense of community. Part of building that community means connecting is a way that ISN’T about your business.
Share your day to day, share relatable memes. Connect with them the way you would a friend. This, again, furthers the connection that you have with them which builds that know like and trust.
Finally, you want to share value. Be sure to GIVE AWAY VALUE. This positions you as an industry expert and will help you grow.