Has your inbox filled up with eCourse offers yet? If it hasn’t be prepared. Launch season is upon us. eCourses and programs and coaching and so many learning opportunities. In fact, you’re going to see so many that it can be pretty easy to get shiny object syndrome.
But do you need that program? Do you need to invest in that eCourse? In this weeks podcast, we’re going to be digging into what you need to know before you hit that buy button!
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- There are two launch seasons. Shortly after the new year and right around back to school time. This is when you’ll start to become bombarded with course offerings and more.
- Many programs are very generalized. They are considered “one size fits all.”
- Unfortunately, this general approach is good for foundations building but isn’t always conducive to growth beyond getting started.
- To find out if a program will actually benefit you with your current standing, research the curriculum. Find out what the offering is and whether it’s of value to you in this stage of your business.
- Many people sell courses based off of their experience. That’s absolutely fine to do! But research the course creator to ensure that you’re not buying “a heroes journey.” You want to be investing in actual experience.
- Registration windows are actually a marketing tactic. If you aren’t sure about a course, don’t have money for a course or don’t actually need the course, don’t worry about that window.
- Take Note! When a course is only open during certain times of the year, make sure the content is being updated and refreshed in between seasons. Blogging is a fast moving world and ever changing!
- If you can’t afford it, wait. Do NOT put yourself into debt. Even if you’re feeling pressured to do so via icky marketing tactics.
- Plan ahead for courses. If you know you want to take a course that is pricey, start saving so you can be ready when the course opens and it won’t be such a financial pinch.
- Evaluate your business needs regularly. If you’ve been saving for a course, look again to ensure it’s still worth what you are investing.
- Do NOT buy a course simply for bonuses.
- If you do invest, prioritize this course. You want to be able to take the time to really learn everything that course has to offer.
- Instead of taking a course or a general program, research your pain points. See if there are other resources available that aren’t making it into your inbox.
- Don’t try to do it all. This leads to overwhelm and burn uot.
- Don’t be drawn in by influence. Influencers may push programs that aren’t necessarily high quality and rely on “their name” to make the sale. Purchasing that course won’t make you as successful as that person.
- Followings and page views do not equal expertise. Just saying.
- When purchasing through an affiliate, do your research. Did they take the course? How much of the course did they complete? What did they really get from it?
- Don’t be afraid to ask affiliates questions! A good affiliate will answer.
- FOMO (fear of missing out) is an icky feeling. Don’t worry about it. If you’re not ready, you’re not missing out. And that’s okay!
- Read Kirsten’s show notes here!