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Getting Started with Email Marketing : The Basics

There are few things as powerful for your business as email marketing. Yet so many business owners are hesitant to get started with it! But here’s the thing. Your email list is going to have more impact on your business than social media, your website or anything else.

Why? Because it’s a direct invitation from warm leads to connect further. And truth be told, it’s just too easy to pass up on!

So let’s get started… this week, we’re talking all about the basics of getting your email list up and running! Be sure to watch the video or keep scrolling for the quick and dirty.

 

  1. Pick a Provider!

    1. You can’t just bulk email everyone from Gmail!
    2. Many services available; should be affordable / offer mobile-friendly / autoresponders, etc
    3. MailChimp is a great start, ConvertKit is what I recommend for business owners wanting to kill it.
  2. Create an Opt-In!

    1. This is what you’re going to offer in exchange for email addresses
    2. This can be as simple as a discount on a product or as elaborate as a workbook or free ecourse!
    3. The most important thing is to provide value!
  3. Set Up AutoResponder

    1. This will be how your opt-in offer gets delivered.
    2. You don’t want to have to manually do this as it’s time-consuming.
    3. If you don’t have an opt-in offer, you can simply set up an email to welcome the new subscriber to the list!
  4. Create an Opt-In Form

    1. This process will vary platform to platform but all in all, it’s an easy process.
    2. This is how people will actually sign up for your list
    3. You want to have that opt-in form embedded on sidebars, under blog posts, etc
  5. Create an Email Schedule

    1. Consistency is key!
    2. Come up with a schedule to email your people.
    3. Can be once a week, once a month, whatever you want to do
    4. Then stick with it!

And that’s it! The first five steps. See, not so scary at all!

So do me a favor. Leave me a comment and let me know what you’re struggling with in regards to email!

Until next time!

Are you struggling with getting started in email marketing? Friend, it's time to drop the struggle and make email marketing a priority. Today, we're going to break it down into a few simple steps!

That's What She Said.

Erin made it so easy and continued to answer each and every question, while also offering advice. The best part: Erin's positivity and energy. Erin stands out because of her PERSONAL and DETAILED attention to her clients, courses, and Facebook groups. She will not let you down!

Melissa H. Blogger

2019-07-25T20:51:17-05:00

Melissa H. Blogger

Erin made it so easy and continued to answer each and every question, while also offering advice. The best part: Erin's positivity and energy. Erin stands out because of her PERSONAL and DETAILED attention to her clients, courses, and Facebook groups. She will not let you down!

Erin is knowledgeable and very approachable. The information she shares will boost your level of professionalism and visibility online when applied. Her insights and tips will save you valuable time when you are wearing all the hats. Thank you, Erin!

Rena D. Handmade Business Owner.

2019-07-25T20:52:22-05:00

Rena D. Handmade Business Owner.

Erin is knowledgeable and very approachable. The information she shares will boost your level of professionalism and visibility online when applied. Her insights and tips will save you valuable time when you are wearing all the hats. Thank you, Erin!

Erin is an amazing soul! She always goes above and beyond for those she is serving. I have worked with Erin in many capacities and her Creative Abundance course tops my list for amazing work that Erin has done! Her course teaches you so much valuable and applicable content. I cannot say enough great things about Erin ❤️

Jess G. Soul Coach.

2019-07-25T20:53:12-05:00

Jess G. Soul Coach.

Erin is an amazing soul! She always goes above and beyond for those she is serving. I have worked with Erin in many capacities and her Creative Abundance course tops my list for amazing work that Erin has done! Her course teaches you so much valuable and applicable content. I cannot say enough great things about Erin ❤️

I found the course offered by Erin was profoundly inspirational and practical. I wasn't overwhelmed by the amount of content and nearly all the content was directly essential to my business. Erin offered a course that paces itself enough to allow for questions and implementation. I find myself referring back to the course content as a resource. The Facebook group also served as a great place to find feedback, support, and camaraderie.

Jenny H. Handmade Business Owner.

2019-07-25T20:54:18-05:00

Jenny H. Handmade Business Owner.

I found the course offered by Erin was profoundly inspirational and practical. I wasn't overwhelmed by the amount of content and nearly all the content was directly essential to my business. Erin offered a course that paces itself enough to allow for questions and implementation. I find myself referring back to the course content as a resource. The Facebook group also served as a great place to find feedback, support, and camaraderie.
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