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How to Determine Your Niche (and why you should!)

Many business owners struggle with determining a niche. And it’s to be expected. I mean, you have so many things that you’re passionate about. But the truth is that not having a niche can really prevent you from growing your business in a way that will be beneficial to you!

In other words, not having a niche can keep you from making a profit.

So what exactly is a niche? Very simply put, it’s your business focus. It’s what the primary topic is. For an example, The Pioneer Woman blogs about primarily food. Food and recipes. That’s what we know her for and that’s what her focus us.

So why do we want to “niche down,” as they say?

Niching Down Builds Authority.

People will learn that you are a knowledgable source regarding a topic or a product. You’ll be seen as a “go to” because you’ve focused in and really developed your authority surrounding that topic. Or product!

 

You Have a Greater Chance of Getting New Eyes.

People are looking up specific topics. Rather than accidentally stumbling upon your information while looking for something else, you want people to be able to find you when they’re searching for things that are relevant to your business and brand!

Let’s take this scenario for an example. You’re at the garden store to pick up potting soil for your newest plant. And lo and behold, there’s a baby hat! You needed a baby hat for a gift but you were planning on getting it at the baby store. How weird that you found it here! Convenient maybe… but weird. Because no one’s looking for baby clothes at the garden store.

Make it easy for your market to find your stuff!

 

So how do we determine what our niche is?

 

Ask yourself a few questions to figure that out!

  1. What do you enjoy doing?
  2. What do you not want to do?
  3. Where do have experience?
  4. Who are you trying to reach?
  5. Who will gain value from what you have to offer?

 

Once you’ve come up with a niche, do some research!

Are people already in that market? Are they making money? How? Don’t be turned off by jumping into an established market! You don’t have to invent a niche!

The important thing is that you find a focus and keep going and growing.

Until next time, my friend, have a wonderful day!

 Determining your niche is a great way to really hone in on your knowledge and abilities and leverage that for success. So let’s make that happen!

That's What She Said.

Erin made it so easy and continued to answer each and every question, while also offering advice. The best part: Erin's positivity and energy. Erin stands out because of her PERSONAL and DETAILED attention to her clients, courses, and Facebook groups. She will not let you down!

Melissa H. Blogger

2019-07-25T20:51:17-05:00

Melissa H. Blogger

Erin made it so easy and continued to answer each and every question, while also offering advice. The best part: Erin's positivity and energy. Erin stands out because of her PERSONAL and DETAILED attention to her clients, courses, and Facebook groups. She will not let you down!

Erin is knowledgeable and very approachable. The information she shares will boost your level of professionalism and visibility online when applied. Her insights and tips will save you valuable time when you are wearing all the hats. Thank you, Erin!

Rena D. Handmade Business Owner.

2019-07-25T20:52:22-05:00

Rena D. Handmade Business Owner.

Erin is knowledgeable and very approachable. The information she shares will boost your level of professionalism and visibility online when applied. Her insights and tips will save you valuable time when you are wearing all the hats. Thank you, Erin!

Erin is an amazing soul! She always goes above and beyond for those she is serving. I have worked with Erin in many capacities and her Creative Abundance course tops my list for amazing work that Erin has done! Her course teaches you so much valuable and applicable content. I cannot say enough great things about Erin ❤️

Jess G. Soul Coach.

2019-07-25T20:53:12-05:00

Jess G. Soul Coach.

Erin is an amazing soul! She always goes above and beyond for those she is serving. I have worked with Erin in many capacities and her Creative Abundance course tops my list for amazing work that Erin has done! Her course teaches you so much valuable and applicable content. I cannot say enough great things about Erin ❤️

I found the course offered by Erin was profoundly inspirational and practical. I wasn't overwhelmed by the amount of content and nearly all the content was directly essential to my business. Erin offered a course that paces itself enough to allow for questions and implementation. I find myself referring back to the course content as a resource. The Facebook group also served as a great place to find feedback, support, and camaraderie.

Jenny H. Handmade Business Owner.

2019-07-25T20:54:18-05:00

Jenny H. Handmade Business Owner.

I found the course offered by Erin was profoundly inspirational and practical. I wasn't overwhelmed by the amount of content and nearly all the content was directly essential to my business. Erin offered a course that paces itself enough to allow for questions and implementation. I find myself referring back to the course content as a resource. The Facebook group also served as a great place to find feedback, support, and camaraderie.