Many business owners struggle with determining a niche. And it’s to be expected. I mean, you have so many things that you’re passionate about. But the truth is that not having a niche can really prevent you from growing your business in a way that will be beneficial to you!
In other words, not having a niche can keep you from making a profit.
So what exactly is a niche? Very simply put, it’s your business focus. It’s what the primary topic is. For an example, The Pioneer Woman blogs about primarily food. Food and recipes. That’s what we know her for and that’s what her focus us.
So why do we want to “niche down,” as they say?
Niching Down Builds Authority.
People will learn that you are a knowledgable source regarding a topic or a product. You’ll be seen as a “go to” because you’ve focused in and really developed your authority surrounding that topic. Or product!
You Have a Greater Chance of Getting New Eyes.
People are looking up specific topics. Rather than accidentally stumbling upon your information while looking for something else, you want people to be able to find you when they’re searching for things that are relevant to your business and brand!
Let’s take this scenario for an example. You’re at the garden store to pick up potting soil for your newest plant. And lo and behold, there’s a baby hat! You needed a baby hat for a gift but you were planning on getting it at the baby store. How weird that you found it here! Convenient maybe… but weird. Because no one’s looking for baby clothes at the garden store.
Make it easy for your market to find your stuff!
So how do we determine what our niche is?
Ask yourself a few questions to figure that out!
- What do you enjoy doing?
- What do you not want to do?
- Where do have experience?
- Who are you trying to reach?
- Who will gain value from what you have to offer?
Once you’ve come up with a niche, do some research!
Are people already in that market? Are they making money? How? Don’t be turned off by jumping into an established market! You don’t have to invent a niche!
The important thing is that you find a focus and keep going and growing.
Until next time, my friend, have a wonderful day!