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How to Keep Your Email Marketing Legal

 

It’s no secret that there are laws surrounding online business. You’ve heard about disclaimers and honoring your offers. You know you’re not supposed to post affiliate links without disclosing them… but did you know that you need to be following laws when it comes to your email list as well?

But hey! Don’t worry! Email marketing law isn’t scary and is super easy to follow! Let’s dig into this week’s Quick & Dirty.

There is a law in place to regulate email marketing called the CAN-SPAM Act.

  • Has nothing to do with canned meat. Stands for Controlling the Assault of Non-Solicited Pornography and Marketing.
  • It’s a good thing.
  • If you have a blog or business and your email list is for that, the CAN-SPAM Act Applies.

Don’t Add People to Your List.

  • It’s illegal for you to email people your newsletter or add people to your email list without their consent.
  • This is where the opt-in comes into play. A person needs to choose to be added to your list.
  • This is a good thing because it means the people on your list are most likely warm leads!

Provide a Way to Unsubscribe

  • This feels crummy but you absolutely have to provide a way to unsubscribe and you can’t hide it!
  • Most Email providers will have that built into their email platform.
  • If someone emails asking to be removed, honor that!
  • Don’t let the unsubs bring you down.

Include your actual mailing address.

  • Yep. It’s the law.
  • You cannot make up an address, use the address of another business, etc.
  • You can’t just put your city and state.
  • You CAN use a PO Box.
  • You’re not going to get murdered.

Don’t Be Misleading.

  • This is common knowledge yall. Don’t be icky.
  • Avoid click bait titles.
  • If you offer something, make good on it!

If you don’t follow the rules, you get in trouble.

  • Lose your email list.
  • Get fined up to 16k PER EMAIL
  • That adds up quick.

See? Not bad! Now do yourself a favor and do a quick email audit. Make sure you cover your legal booty! And come back next week to learn all about what to send your mailing list!

It’s no secret that there are laws surrounding online business. You’ve heard about disclaimers and honoring your offers. You know you’re not supposed to post affiliate links without disclosing them… but did you know that you need to be following laws when it comes to your email list as well

That's What She Said.

Erin made it so easy and continued to answer each and every question, while also offering advice. The best part: Erin's positivity and energy. Erin stands out because of her PERSONAL and DETAILED attention to her clients, courses, and Facebook groups. She will not let you down!

Melissa H. Blogger

2019-07-25T20:51:17-05:00

Melissa H. Blogger

Erin made it so easy and continued to answer each and every question, while also offering advice. The best part: Erin's positivity and energy. Erin stands out because of her PERSONAL and DETAILED attention to her clients, courses, and Facebook groups. She will not let you down!

Erin is knowledgeable and very approachable. The information she shares will boost your level of professionalism and visibility online when applied. Her insights and tips will save you valuable time when you are wearing all the hats. Thank you, Erin!

Rena D. Handmade Business Owner.

2019-07-25T20:52:22-05:00

Rena D. Handmade Business Owner.

Erin is knowledgeable and very approachable. The information she shares will boost your level of professionalism and visibility online when applied. Her insights and tips will save you valuable time when you are wearing all the hats. Thank you, Erin!

Erin is an amazing soul! She always goes above and beyond for those she is serving. I have worked with Erin in many capacities and her Creative Abundance course tops my list for amazing work that Erin has done! Her course teaches you so much valuable and applicable content. I cannot say enough great things about Erin ❤️

Jess G. Soul Coach.

2019-07-25T20:53:12-05:00

Jess G. Soul Coach.

Erin is an amazing soul! She always goes above and beyond for those she is serving. I have worked with Erin in many capacities and her Creative Abundance course tops my list for amazing work that Erin has done! Her course teaches you so much valuable and applicable content. I cannot say enough great things about Erin ❤️

I found the course offered by Erin was profoundly inspirational and practical. I wasn't overwhelmed by the amount of content and nearly all the content was directly essential to my business. Erin offered a course that paces itself enough to allow for questions and implementation. I find myself referring back to the course content as a resource. The Facebook group also served as a great place to find feedback, support, and camaraderie.

Jenny H. Handmade Business Owner.

2019-07-25T20:54:18-05:00

Jenny H. Handmade Business Owner.

I found the course offered by Erin was profoundly inspirational and practical. I wasn't overwhelmed by the amount of content and nearly all the content was directly essential to my business. Erin offered a course that paces itself enough to allow for questions and implementation. I find myself referring back to the course content as a resource. The Facebook group also served as a great place to find feedback, support, and camaraderie.
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