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How to Name Your Business (and Make it Stick!)

One of my favorite parts of being a coach for budding business owners is that I get to witness so many of the amazing beginning components come together. It’s like watching a flower bloom; just amazing.

But one of the things that really trips new business owners up is coming up with the perfect name for their business. It can feel overwhelming and honestly? It’s not as tough to come up with a name as you may think.

In this weeks video, I’m sharing with you how to create a name for your business that will not only stick to your business (say goodbye to pesky renames!) but will also create a lasting impression on those around around you.

 

 

Here’s the quick and dirty version.

When naming your business, you need to make sure you’re following a few simple guidelines.

Don’t Make It Overly Specific.

By making a name super specific, you box yourself in and can even appear amateurish. You don’t want that!

Keep It Short And Sweet.

Want to make sure that people remember it? Make sure it’s not a problem to remember it! Too many words or strange variations on words will make it difficult for people to remember your name or even refer others to you! And friend, word of mouth is an amazing growth tool!

Make Sure It’s Yours!

If someone else has the name you’re looking at, find a new name. Don’t be cute and try to come up with a variation. Choose a name that’s all your own and then snap up the domain.

But how can you choose a name? How do you come up with it? Here’s the exercise I recommend in the video!

  1. Write down words that relate to the feeling of your business.
  2. Write down words that convey your personality.
  3. Start pairing words together.

SUPER. SIMPLE.

And once you’ve found a pairing you like, test it out! Share it with your friends and family and get some opinions. It’s important to get an outside perspective when you are working on the name of your business.

Okay friends! Your turn! Leave me a comment and let me know how you came up with you business name!

Until next time, have a beautiful day!

One of the first things you'll do as a business owner is name your business. And you want to make sure that your name is impactful. Here's how!

That's What She Said.

Erin made it so easy and continued to answer each and every question, while also offering advice. The best part: Erin's positivity and energy. Erin stands out because of her PERSONAL and DETAILED attention to her clients, courses, and Facebook groups. She will not let you down!

Melissa H. Blogger

2019-07-25T20:51:17-05:00

Melissa H. Blogger

Erin made it so easy and continued to answer each and every question, while also offering advice. The best part: Erin's positivity and energy. Erin stands out because of her PERSONAL and DETAILED attention to her clients, courses, and Facebook groups. She will not let you down!

Erin is knowledgeable and very approachable. The information she shares will boost your level of professionalism and visibility online when applied. Her insights and tips will save you valuable time when you are wearing all the hats. Thank you, Erin!

Rena D. Handmade Business Owner.

2019-07-25T20:52:22-05:00

Rena D. Handmade Business Owner.

Erin is knowledgeable and very approachable. The information she shares will boost your level of professionalism and visibility online when applied. Her insights and tips will save you valuable time when you are wearing all the hats. Thank you, Erin!

Erin is an amazing soul! She always goes above and beyond for those she is serving. I have worked with Erin in many capacities and her Creative Abundance course tops my list for amazing work that Erin has done! Her course teaches you so much valuable and applicable content. I cannot say enough great things about Erin ❤️

Jess G. Soul Coach.

2019-07-25T20:53:12-05:00

Jess G. Soul Coach.

Erin is an amazing soul! She always goes above and beyond for those she is serving. I have worked with Erin in many capacities and her Creative Abundance course tops my list for amazing work that Erin has done! Her course teaches you so much valuable and applicable content. I cannot say enough great things about Erin ❤️

I found the course offered by Erin was profoundly inspirational and practical. I wasn't overwhelmed by the amount of content and nearly all the content was directly essential to my business. Erin offered a course that paces itself enough to allow for questions and implementation. I find myself referring back to the course content as a resource. The Facebook group also served as a great place to find feedback, support, and camaraderie.

Jenny H. Handmade Business Owner.

2019-07-25T20:54:18-05:00

Jenny H. Handmade Business Owner.

I found the course offered by Erin was profoundly inspirational and practical. I wasn't overwhelmed by the amount of content and nearly all the content was directly essential to my business. Erin offered a course that paces itself enough to allow for questions and implementation. I find myself referring back to the course content as a resource. The Facebook group also served as a great place to find feedback, support, and camaraderie.