How many times have you seen people telling you need to work on email marketing? Probably a lot. But then they don’t really share how. Or maybe they do and the information just doesn’t sit right. Or it doesn’t yield the results that you thought it would. Honestly, this just comes down to a lot of bad information being shared on the internet.
Lucky for you (and me!), my cohost on the Blog Fuel Podcast is an email marketing guru. Not even kidding. Kirsten is a certified ConvertKit expert and knows her stuff. And today on the podcast, we’re talking ALL about email marketing. Or rather, how not to suck at it .
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- You absolutely need an email list from day one. Many people think that starting one in the beginning won’t be beneficial or they won’t have anything to offer from the get go but starting an email list early will help you really connect with your market.
- Business owners have no control over social media. If a social media platform closes down, that’s it. There go your followers. This is not the case with email. You own your list forever and always.
- You can’t just start sending emails from your email account. As a business owner, you’re considered “a corporation.” This means you’ll need to use an email service provider, such as MailChimp or ConvertKit.
- When you start building your email list, you cannot just add people to that list. Not only is that icky marketing, but it’s illegal. You need to first gain consent regarding your list. In other words, you need people to “opt in.”
- Your email list is your VIP list. These are your people. You need to nurture them. If you’re running a sale, you need to share with the list first. If you have something important going on, they should hear it first. Treat them in a special way!
- Emails are an incredible way to build real connection! You can share behind the scenes in your email. Your website and social media are for the pretty, staged things. Your email is an outlet for real and raw reality.
- Always offer a way to opt out. You need to make sure you have an unsubscribe link in your emails and offer all opt out requests.
- Offer a way to opt out of certain promotions. This will keep people on your list without them having to see content that doesn’t apply to them.
- You can’t use your email to only promote. This does nothing for building your relationships online. Building those relationships is going to have a larger impact on your business than constantly promoting.
- It all comes down to respect. Treat your subscribers the way you want to be treated by other businesses.
- Stay consistent in your email newsletters. You can map it out by using an editorial calendar and planning your email content in advance.
- While the body of your email is super important, your subject line is as well! Make sure you’re not using a click bait style subject line.
- Yes. You have to use your mailing address in your emails. It’s the law. You won’t get murdered. And you will avoid lofty fines.
- Get Kirsten’s Notes Here!
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